3 July 2025
How does a turntable for automotive photography works?
The daily challenge for car dealerships
Many car dealerships aim to photograph a large number of vehicles each day for online listings. But eventually, they hit a bottleneck: the maximum photography capacity is reached. There simply aren’t enough hours in the day or hands on deck to keep up. This delays the publishing of cars online and hinders potential revenue.
What is a turntable for automotive photography?
A turntable for automotive photography is a rotating platform where a vehicle is positioned. The automatic rotation allows for fast, multi-angle photography without needing to move the vehicle manually. This system is often used as part of a complete photo studio, including lighting, wall finishings, and camera control. Dealers use the turntable in dedicated rooms or within existing showrooms.
How does it work in practice?
The process is straightforward and largely automated.
Step 1: position the car at the center of the turntable.
Step 2: start the rotation via touchscreen or software.
Step 3: cameras—either fixed or height-adjustable—are preset.
Step 4: images are automatically captured at specific points during rotation.
Step 5: the photos are saved and can be uploaded immediately to online platforms.
In practice: one car fully photographed in just a few minutes. Watch the video below to see how it works.
The benefits for car dealerships
The gains aren’t just in speed, but in consistency. Every image is shot from the same angles and under the same lighting. This looks highly professional on platforms like AutoTrader or your own website. Less manual work also means fewer mistakes. The efficiency enables you to shoot more cars per day without needing extra staff. Plus, you’re ready for future options like 360° spins or interactive visuals.
What equipment do you need?
At the core is the turntable itself, available in various sizes and installation styles. For full automation, fixed cameras are linked to a control system. High-quality lighting is essential—think LED panels or diffuse lighting. The full setup is often delivered as a complete studio, including walls and flooring. Pre-Motion delivers turnkey solutions: from concept to installation.
When is a turntable worth the investment?
Are you already hitting the limit of your photography capacity? A turntable immediately removes that barrier. The investment pays off quickly: faster workflows, more cars online, higher conversions. Costs vary depending on size, automation level, and studio features. We always offer tailored advice based on your business needs.
Conclusion
Car dealerships that hit the ceiling of their photography capacity are limiting their growth. A turntable for automotive photography enables faster, more consistent, and efficient vehicle photography. Combined with the right studio setup, the process can be largely automated. The result: a stronger online presence, faster sales, reduced workload, and a professional look.
Ready to photograph vehicles more efficiently?
At Pre-Motion we are always willing to think along with you and look for the right solution to your problem. Our experts will listen to your wishes and give you appropriate advice, without obligation. Together we will look for the ideal solution for you! Curious about what we can do for you? Feel free to contact us at +31 318 505 751 or send an e-mail to info@pre-motion360.com.
