Total solution for Ferrari dealer in Hamburg
An official Ferrari dealer with an eye for perfection
Penske Sportwagen Hamburg is an official Ferrari dealer and a leading name in the world of exclusive cars. As a dealer of an iconic brand like Ferrari, the bar is set high: every detail must be right, from the showroom presentation to the photography of their used car offerings. Ferrari Europe has guidelines for how Ferrari used cars should be photographed, and Penske Hamburg was looking for an efficient way to meet these requirements. This led them to a photography solution from Pre-Motion.
Choosing an automated photo studio
To capture the occasions quickly and consistently, Penske Hamburg chose a Premium studio with turntable and advanced controls. Thanks to this solution, cars are automatically positioned and captured from ideal angles at the touch of a button, after which the photos are immediately uploaded to the computer. A uniform, clean look was essential, which is why a special light floor and high quality cameras that provide razor-sharp images were chosen.
