15 January 2025
How do you set up a professional car photo studio?
Creating a professional car photo studio: What should you pay attention to?
Setting up a car photo studio is all about creating an environment in which vehicles can be optimally presented. In the automotive industry, presentation plays a crucial role; professional photos enhance a brand’s image, increase sales opportunities and emphasize the quality of its offerings. What are the most important aspects to consider when installing a car photo studio?
From proper space and lighting to advanced tools such as a turntable, each element contributes to an efficient workflow and high-quality results. Paying attention to these requirements makes it possible to consistently produce professional images and optimize the process.
A good start: the right space
The first step in setting up a car photo studio is to find a suitable space. It should be large enough to fully frame a vehicle and avoid distracting elements in the background.
What should a suitable space meet?
✓ Sufficient working space: Make sure there is enough room to move around the car. This avoids the constant moving of various equipment.
✓ Avoid daylight: Natural light can be beautiful, but it is unpredictable. Choose an enclosed space where light can be fully controlled.
✓ Logical positioning: Place the studio close to the car wash or polishing area for an efficient workflow.
Check out our tips on 360° car photography.
Why is space essential?
A well-appointed space provides a controlled environment in which a vehicle can be photographed without distraction. It allows you to work from various angles without having to move around each time. This is especially useful when multiple vehicles need to be photographed in a day. With a turntable, taking 360-degree images becomes easy even in confined spaces.
Professional lighting for perfect images
Light is one of the most important elements in automotive photography. The right light not only highlights the shapes and textures of the vehicle, but also minimizes unwanted reflections.
Important tips for lighting
✓ Choose diffused light: This prevents harsh shadows and ensures even lighting.
✓ Avoid outdoor light: Use studio lights and strobes to have complete control over exposure.
✓ Adjust the light color: Make sure all lighting has the same color temperature to ensure consistent results.
Why is lighting so important?
Natural light is often unpredictable, especially in countries with changeable weather. Artificial lighting provides a constant and reliable solution. Diffused light prevents harsh shadows and provides balanced lighting. With an automated car photo studio, you will always work under ideal lighting conditions, regardless of the weather outside.
Efficiency: working faster and smarter
Time is precious, especially in the automotive industry. A well-equipped automotive photo studio can significantly speed up your workflow.
How do you save time?
✓ Automate the process: Use a turntable to easily photograph cars from different angles.
✓ Minimize manual work: With an automated system, you can run the car while the camera remains at a fixed point.
✓ Short lead time: Take more photos in less time without compromising on quality.
Consistency and quality as key to success
Innovation: use 360° photography
Interactive 360-degree photos and videos are gaining in popularity. They give potential customers a complete view of the vehicle, as if they were walking around it.
Benefits of 360° photography
✓ Enhanced customer experience: Let customers view the vehicle from every angle.
✓ Higher engagement: Interactive images attract more attention than static photos.
✓ Flexibility: Add 360° videos to your website or share them on social media.
Discover our total solution: the Premium Studio.
Conclusion
Successfully installing a car photo studio goes beyond space and lighting. Efficiency and quality play at least as big a role. An automated solution, such as a turntable, helps you work faster and more consistently while always delivering high-quality results.
Want to take your automotive photography process to the next level? With a turntable, you are assured of a professional workflow no matter what the circumstances.
Want to know more about the possibilities?
At Pre-Motion we are always willing to think along with you and look for the right solution to your problem. Our experts will listen to your wishes and give you appropriate advice, without obligation. Together we will look for the ideal solution for you! Curious about what we can do for you? Feel free to contact us at +31 318 505 751 or send an e-mail to info@pre-motion360.com.
